Spectrum

We question and we challenge: again and again. And yet again in a new way. That is demanding, exciting and uncertain. But it leads to good results. Rethink – this was and is our central motive in this – for us, it means: to pause, to understand things anew, to see things differently, to turn them around and to turn them over, to take new risks. You can only profit form this new process. And we will accompany you along the way.

Texting has at first glance little to do with creative writing. Drafting text in the sense of content means, above all, putting information into a format suitable for publication. Here, the art is in grasping complex contexts and relevant themes, changing them into a sensible and appropriate textual form and thus using a language that does justice to both the sender and the addressee.

Corporate architecture and/or conceptual and strategic interior design are just as important as a corporate design. It means translating brands into architecture. From temporary installations to permanent company architecture – shaping these areas according to superordinate and unified principles brings advantages that are not only aesthetic but also, in the end, economic too.

Concept and strategy have an important function in the overall communication of the company and are the basis of all marketing activities as well as of their implementation for concrete ends - regardless of whether web, print or PR.

Without a concept or superordinate strategy, no marketing or sales action or campaign can function genuinely and sustainably.

Design makes sense. Design is simplification and creates order. Good design is thus not a question of taste or trend. Design embodies an underlying idea. And every idea has its social and economic relevance. The recognition of social developments and conditions is our hotbed for new ideas. And the basis of good design. This is true for graphic, photographic or typographic design as much as for two- or three-dimensional forms.

Formulation is always a matter of technical knowhow. Feasibility, technical implementation, questions of material, the choice of suitable producers and service providers – we support you through the entire production process from the request for a quotation via print data creation, production support to the final quality control.

We also see in technical competence a critical key of good formulation because it is of enormous help to know what works and, in the production phase, how it works. Our technical service providers and producers also appreciate this.