Making cult wine!
Top Riesling grower Martin Müllen farms no more than 4.6 hectares. His distinctive and passionate orientation towards the traditional large wine sites in the Mosel led, over the course of intensive conversations, to a central Leitmotiv: the old site maps from 1868 and 1897. Garnished with the new brand and the core statement WINES FROM SPECIAL SITES the complete image appeared, one which was to be as timelessly contemporary as MARTIN MÜLLEN’S wines. Faithful customers heaved a sigh: “Finally MARTIN MÜLLEN comes across to us the way we have always experienced the vineyard …!”
If you make cult and produce cult wines you should also communicate cult!