7/7 Kaiserstuhl

Cooperational project 7/7 – A Wine for Every Day (2019)

Strengthened by the fruitful cooperation upon the brand relaunch of the Oberbergener Baßgeige (double bass) the idea arose to implement other projects, too. Yet this time as a partner and not in the sense of client and service provider. Quantum X was responsible for conceptualisation, design, market research and media, the Oberbergeners for oenology, bottling, and sales/distribution. 

In brand development we focused not only on attractive design and clear wine stylistics, but also considered important market demands, because 7/7 was intended for the most general consumption of wine and a broad target group: 93% of regular German wine consumers drink wine to relax at home at the end of the day. The branding 7/7 speaks to consumers and is understood as a »Wine for every Day« according to the results of qualitative market research.