Category opener and on the market in over 50 countries
To introduce a new wine brand with a provenance in South Africa into the market of New World wines was, back then, both a real chance and a challenge … We were involved from the beginning, conducted market research, were responsible for positioning, brand concept, packaging, market build-up, launch strategy incl. trade fair staging, and putting together a global design manual etc. All told, the complete brand package with results to be proud of and which is today still a reference point for innovative wine projects.
With stringent thinking and efficiency in implementation even high expectations can be met. In the meantime, GOLDEN KAAN has been accepted by consumers in over 50 countries.