Golden KAAN

Category opener and on the market in over 50 countries

To introduce a new wine brand with a provenance in South Africa into the market of New World wines was, back then, both a real chance and a challenge … We were involved from the beginning, conducted market research, were responsible for positioning, brand concept, packaging, market build-up, launch strategy incl. trade fair staging, and putting together a global design manual etc. All told, the complete brand package with results to be proud of and which is today still a reference point for innovative wine projects.